When a word or phrase is said and heard over and over again, it’s meaning gradually fades away. A prime example is the phrase “I am sorry” or “I’m sorry”. Whenever we do something that we think might offend or inconvenience another person, we quickly blurt out these words. But when the situation is not so simple and feelings and even persons are physically hurt, saying the same phrase is often ineffective.
There is a better and proper way to apologize so that the sincerity of your words are conveyed and we should practice these steps more often.